MUÑOZ CUMO, Viviana; HERRERA LÓPEZ, Beatriz. Self-Management Proposal on the Traditional Embroidery of Ajalpan, Puebla, as a Factor for Endogenous Development in Tourism. In: Advances in New Tourism Models in Mexico: Sustainability, Culture, and Inclusion as Pillars of Endogenous Development. Hospitality and Food[s.l.] : Editorial UP,2025. p. 203–238. DOI: 10.21555/turismo.2024.07. Disponível em: https://fondoeditorial.up.edu.mx/index.php/eup/catalog/book/1/chapter/7. Acesso em: 27 apr. 2026.